LOST AND FOUND

@phoebehwongdesigns




LOST AND FOUND


A project for the survival of stories



BACKGROUND




  INSPIRATION


This project is inspired by the survivors of significant events throughout history. These survirors have valuable emotional stories that are never given the opportunity to be told and, hence, are forever lost. This notion also occurs as we move through our day-to-day lives. Often when we gain new experiences and collect new stories we instantly move past the moment and never think about it again. Our stories go lost. To address this silent phenomenon I wanted to create a platform for these lost stories to found, shared and valued and also used them as tools for physical and emotional connection between people. 



RESEARCH AND PRECEDENTS


During development for this project a main precedent was ‘Humans of New York’ an organisation that that collects stories, mostly from times of adversity, from everyday people. For Lost and Found, I was inspired by how ‘Humans of New York found real stories from real people and also wanted to capture that essence. However, I didn’t want to just forcus on times of adversity but also share positive and mundane stories that portray different emotions. 



CONTENT COLLECTION 


The stories featured in this project have been collected from friends, family, teachers and peers. To collect these stories a Google Form was created. However, the aim is for stories to be collected from the general public on a day-to-day basis.

Following the theme of ‘Survival’ and the survival of stories, when people contributed a story I wanted them to dig a little deeper and recell a story that even they had forgotten about. Hence, I provided different emotions as prompts for their stories. Some people found this difficult and had to take a moment to sit and think about a story to share. The outcome were stories that they hadn’t thought about or a while. Hence that story in their life was found and didn’t go lost. 

This method of content collect provided people with a safe and open space to share their stories and was an interactive experience for the users. 

OUTCOMES



OUTCOME ONE 

 


BRANDING PITCHDECK


A pitchdeck for the Lost and Found brand. This pitchdeck will outline the project brand and how it will appear and interacts in different environments


This Pitchdeck includes:

  • Mission, Vision and Values 
  • Logo 
  • Lockup
  • Colour 
  • Typography 
  • Incontext Examples: Stationary, Apparel, Business Cards  


Lost and Found Pitchdeck   

OUTCOME TWO

 

WEBSITE MOCKUPS


The Lost and Found website is the central hub of the project. On this website users will be able to share, read and create stories which will then be displayed on this tangible platform. As users interact with the various content they are able to form connections with other people’s experiences and emotions and provide more stories to then continue the cycle of connection through storytelling. 

Main features of the ‘Lost and Found’ Website:

  • Read found stories that people have shared 
  • Create new stories by blending various stories, languages and fonts 
  • Find a story that has been lost and forgetten from your life and share it with others 


Website Mockups

OUTCOME THREE   

 

POSTER SERIES


Two series of Lost and Found posters that act primarily as a platform to share people’s stories and secondarily as a means of promotion. 

These posters contain mostly typographic elements and are supported with colour background that uses colur theory to support the emotion that the story is related to. 


There will be two series of posters 

Series one - Promotional, singular stories 
Series two - Blended 


Posters Series        


Phoebe Hwong 
Communication Designer
2023


 I acknowledge the Traditional Owners of the land where my design practice is placed. I pay my respects to Elders past, present and emerging. I celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.

Contact Me:

Email: hwong.phoebe@gmail.com 
Instagram: @phoebehwongdesigns